GOLDEN OPPORTUNITY: This is one of many print ads, in addition to TV and online ads, promoting RE/MAX during the 2010 Winter Olympics in Vancouver.
The Winter Olympic Games in Vancouver are well under way and RE/MAX is in the thick of the action, thanks to intense marketing and advertising efforts by RE/MAX of Western Canada. Here's a sampling of where RE/MAX is appearing:
CTV and ctv.ca
RE/MAX of Western Canada’s new 30-second commercial is airing on CTV, the official Olympic broadcaster in Canada. Nearly 600 commercials are running across the region, creating over 40 million viewing impressions. Fans accessing Olympic highlights online are seeing RE/MAX spots throughout the www.ctv.ca site.
Global TV – BC
For British Columbia viewers, Canada’s Favorite Agents commercials aired during prevalent programming that featured live broadcasts of “News On the Road” reports from Whistler Feb. 8-20.
Local advertising
Local-level RE/MAX exposure in Vancouver includes:
1) Thousands of Vancouver and area maps featuring a RE/MAX print ad.
2) A RE/MAX sponsored “Medal Standing” section in 24 Hours, the daily commuter publication.
3) Full-colour banner ads in both the Vancouver Sun and The Province.
4) Outdoor video display boards boasting Canada’s Favourite Agents messages located in prominent areas throughout the city.
February Real Estate Magazine ad
A print ad in the February issue of Real Estate magazine proclaims that "Canada's Favourite Agents are in the game."
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